The Fold Campaign

Wearing The Tri top, black 10E and The Rise bottoms, black, size 8.

Australian swimwear brand, The Fold's new campaign is out in and I am proud to be one of the ‘real women’ featured in with baby Harrison.

Shot by one of my favourite Australian photographers Liane Hurvitz it features The Fold customers, myself and Paige. Celebrating women of all shapes and sizes, the street poster campaign aims to disrupt the advertising industry and model norms as we know it.

At the time of the shoot Harrison was 4 weeks old. I’m proud of this photograph. I think it’s important to normalise breastfeeding and make women feel comfortable feeding in public.

Behind the scenes of the shoot was a little less glamorous. Right on cue, when we were meant to be posing, Harrison weed, pooped and vomited on me. He is a pretty high maintenance model!

I have been a fan of The Fold since they started. They fill the much-needed gap in the market offering stylish, well-fitting, flattering and comfortable bathers for D+ cup size and above. You can read my post here on The One one-piece that is one of best swimsuits I’ve bought! I feel oh-so good in it.

The campaign is running throughout Melbourne and Sydney from November 18th until December 1st. Hope you love it as much as I love being a part of it!