Individual style has finally overtaken the desire to 'blend in'. Not so long ago, 'normcore' was the king of the trends. A style of dressing which involved deliberately choosing unremarkable or unfashionable casual clothes in the effort to look, well, bland. But then a much needed cool change hit the air. Everyone suddenly wished to make an outfit their own, to bring out their personality in their look. From monogrammed leather goods to customised embroidery on denim jackets, everyone wanted to showcase a slice of themselves to their appearance.

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